Sep
30
12:00pm12:00pm

Snapchat Success: What You Need to Know to Create & Measure Brand Campaigns


Session Leaders
Kathy Baird, Managing Director of Social, North America, Ogilvy Public Relations

Kathy Baird has worked in digital and integrated communications for 20 years. As the Managing Director of Content and Social in North America, Kathy oversees digital planning across the disciplines of consumer marketing, reputation management, and advertising. Her client experience includes MetLife, McGraw Hill Education, Mozilla Firefox, CSL Behring, Merck, Blue Cross and Blue Shield, BP, DuPont, UN Foundation and USAID. She is a worldwide board member of Ogilvy Public Relations.

Nick Cicero, Founder & CEO, Delmondo

Nick Cicero is the Founder and CEO of influencer marketing agency Delmondo, creator of the first Snapchat analytics solution for brands, and a strategy consultant at BRaVe Ventures.  A leader in building digital content initiatives with a proven ability to set vision, strategy, and execute, Nick has worked on numerous innovative projects for some of the world’s largest brands and publishers like Sony PlayStation, Universal Music Group, Sports Illustrated, Conde Nast, Univision and Clear Channel.  

Session Description

If you pay any attention at all to the social media sphere, you're probably aware that Snapchat has exploded over the past 12-18 months.  It recently surpassed Twitter having now more than 150 million daily active users.  That said, it's time to take Snapchat and vertical video very seriously (if you're not already!).  This webinar will explore the basics of the platform architecture, the benefits to brands, and how to leverage paid opportunities.  We will also dive into case studies and talk about some newly developed ways to measure your campaigns.  From beginner to expert, this session will include something for everyone.
 

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Jul
22
12:00pm12:00pm

Recruiting People of Color

$100 Fee for Non Members

Free for PR Council Member


Session Lead

Joanna Lane, Vice President of Talent Engagement & Inclusion, Publicis Groupe

Lane has nearly fourteen years of diverse experience in both corporate as well as non-profit environments. With considerable management experience in the US and Latin America, her expertise includes all aspects of talent engagement: diversity and inclusion, employee relations, recruiting, employee resource groups, training and development, fundraising, program management, CSR, and marketing.

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May
13
12:00pm12:00pm

Virtual Reality - Getting in on a Game Changer

Free for PR Council Members

$100 Fee for Non Members


Description

The technology in the communications industry is rapidly evolving - 2016 will be the break out year for virtual reality and 360. Tune in to this webinar to understand how these tools can help you better solve business challenges and craft new and meaningful experiences for clients, colleagues, and the media. 

Session Lead

Jeff Melton, SVP, Global Technology & Platforms, MSLGROUP 

Jeff Melton leads the continued global expansion and integration of digital technology, platforms and partnerships into MSLGROUP's agency business. He is an experienced technologist and digital media leader who plays an important role in strengthening their digital infrastructure. Jeff’s responsibilities include the further development of proprietary tools. 

Before joining MSLGROUP, Jeff was Chief Analytics & Media Officer at MRY, where he was responsible for shaping the combined media and analytics services of Mr. Youth and LBi North America into a united department under the new MRY brand. Prior to MRY, he had been with Porter Novelli as Vice President, Digital and Social Media Analytics. He also served as a Senior Analyst, Business Development at 360i for four years

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Apr
15
12:00pm12:00pm

Extending the Lifecycle of a Narrative

Description

One of the greatest challenges that communications and marketing professionals will face in the foreseeable future is in extending the lifecycle of a narrative. During this session Steve Rubel, Edelman's Chief Content Strategist, will discuss their latest ecosystem forecast research, the Edelman Cloverleaf framework for holistic storytelling and the five strategies marketers will need to embrace to ensure their communications marketing narratives are discoverable around the entire ecosystem.

Session Lead

Steve Rubel, Chief Content Strategist, Edelman

Steve is responsible for creating and cultivating best practices in content strategy and for piloting innovative media partnerships that blend paid, owned and earned strategies. He helped evolve Edelman's thinking and strategy around the rapid advance of social media and, more recently, disruptions in the broader media landscape. Steve also represents Edelman on the World Economic Forum's Media, Entertainment and Information Industry Partnership. He is one of Edelman's most visible industry thought leaders. He has written a monthly column for Advertising Age since 2006. Further, he was one of the first marketers picked to join the LinkedIn Influencer content network. He is followed by 90,000 on Twitter.

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Apr
1
12:00pm12:00pm

Publishers and Technology Collide: What Communicators Need to Know [to Step Up Their Game]

Description

As publishers and technology converge there is a great opportunity for communicators to lead clients through the evolution of content, distribution, and amplification.  Tune in to learn tips and strategies that will put you on the forefront of this ever changing landscape.

Session Lead

Chris Perry Chief Digital Officer, Weber Shandwick

Chris heads digital for Weber Shandwick, one of the world’s leading global public relations firms with offices in 81 countries. His clients include global marketers such as PepsiCo, Hewlett-Packard, Novartis, Samsung, Verizon Wireless and General Motors.

Chris helps clients decode the rapidly changing media environment and create strategies to stay ahead of the curve.  He has a unique ability to translate trends into tangible commercial opportunities drawing on more than 20 years of digital and media experience.

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Feb
26
12:00pm12:00pm

Key Digital Trends for 2016

Description

2015 was another year of transformation in social and digital communications. There’s even more in store for 2016. Join us as Marshall Manson takes on an irreverent, practical journey through the key trends for the coming year.

Session Lead

Marshall Manson, Chief Executive Officer, Ogilvy PR UK

Marshall has worked for a wide range of major companies and brands, helping them develop successful strategies for building relationships with stakeholders, customers, and others through digital in general and social media specifically. Manson was named to the 2015 EMEA Innovator25 list by the Holmes Report. Prior to joining Ogilvy, Marshall was EMEA Managing Director of Digital for Edelman.


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Feb
5
12:00pm12:00pm

Romancing the C-Suite

Description

How to communicate PR value to the C-suite or to key stakeholders using language and process that resonates with them.

Session Lead

Rebekah Iliff, Chief Strategy Officer, AirPR

Rebekah Iliff is the Chief Strategy Officer for AirPR, a technology platform to increase PR performance. Previously, she was the CEO of talkTECH Communications, where she created an industry-first methodology for emerging technology companies which positioned talkTECH as one of the fastest growing, launch-only PR firms in the U.S. She is currently a columnist for Inc., and a contributing writer for Mashable, Entrepreneur, Huffington Post, PRWeek's "The Hub", and the Salesforce blog. 

Panelists

Elizabeth Gore, Entrepreneur in Residence, Dell
Ms. Gore was named by People as one of the top 100 Extraordinary Women and is one of Fast Company’s Most Creative People in Business. Ms. Gore has been featured on multiple media outlets including: ABC, CBS, CNN, MSNBC, FOX Business, Fast CompanyFortuneGlamourThe New York Times, People, and Time.

Tim Clark, Head of Brand Journalism, SAP
AKA “The Blogfather,” Mr. Clark is a seasoned business and technology writer located in Mount Olive, New Jersey. His stories have appeared in Variety, MAXIM, Forbes.com, IGN, MultiChannel News, Wall Street & Technology, ThomasNet and others. 

Gary Belsky, Partner, Elland Road Partners
Mr. Belsky, former editor in chief of ESPN The Magazine and ESPNIndsider.com, is co-authoer of the bestselling Why Smart People Make Big Money Mistakes—And How to Correct Them: Lessons from the Life-Changing Science of Behavioral Economics.  Belsky, a media consultant, lectures on sales, psychology, behavioral economics and decision making to business and consumer groups around the world.



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Jan
22
12:00pm12:00pm

X: The Experience When Business Meets Design

Description

Why the future of business is experiential and how to create and cultivate meaningful brand experiences. 

Session Lead

Brian Solis, principal analyst at Altimeter Group and author of "X: The Experience When Business Meets Design"

A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. His research and his books help executives, and also everyday people, better understand the relationship between the evolution of technology and its impact on business and society and also the role we each play in it. As a result of his work, Solis also helps leading brands, celebrities, and startups develop new digital transformation, culture 2.0, and innovation strategies and that enable businesses to adapt to new connected markets from the inside out.


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