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Romancing the C-Suite

Description

How to communicate PR value to the C-suite or to key stakeholders using language and process that resonates with them.

Session Lead

Rebekah Iliff, Chief Strategy Officer, AirPR

Rebekah Iliff is the Chief Strategy Officer for AirPR, a technology platform to increase PR performance. Previously, she was the CEO of talkTECH Communications, where she created an industry-first methodology for emerging technology companies which positioned talkTECH as one of the fastest growing, launch-only PR firms in the U.S. She is currently a columnist for Inc., and a contributing writer for Mashable, Entrepreneur, Huffington Post, PRWeek's "The Hub", and the Salesforce blog. 

Panelists

Elizabeth Gore, Entrepreneur in Residence, Dell
Ms. Gore was named by People as one of the top 100 Extraordinary Women and is one of Fast Company’s Most Creative People in Business. Ms. Gore has been featured on multiple media outlets including: ABC, CBS, CNN, MSNBC, FOX Business, Fast CompanyFortuneGlamourThe New York Times, People, and Time.

Tim Clark, Head of Brand Journalism, SAP
AKA “The Blogfather,” Mr. Clark is a seasoned business and technology writer located in Mount Olive, New Jersey. His stories have appeared in Variety, MAXIM, Forbes.com, IGN, MultiChannel News, Wall Street & Technology, ThomasNet and others. 

Gary Belsky, Partner, Elland Road Partners
Mr. Belsky, former editor in chief of ESPN The Magazine and ESPNIndsider.com, is co-authoer of the bestselling Why Smart People Make Big Money Mistakes—And How to Correct Them: Lessons from the Life-Changing Science of Behavioral Economics.  Belsky, a media consultant, lectures on sales, psychology, behavioral economics and decision making to business and consumer groups around the world.



Later Event: February 26
Key Digital Trends for 2016