Free for PR Council Members
$100 Fee for Non Members
The technology in the communications industry is rapidly evolving - 2016 will be the break out year for virtual reality and 360. Tune in to this webinar to understand how these tools can help you better solve business challenges and craft new and meaningful experiences for clients, colleagues, and the media.
Jeff Melton, SVP, Global Technology & Platforms, MSLGROUP
Jeff Melton leads the continued global expansion and integration of digital technology, platforms and partnerships into MSLGROUP's agency business. He is an experienced technologist and digital media leader who plays an important role in strengthening their digital infrastructure. Jeff’s responsibilities include the further development of proprietary tools.
Before joining MSLGROUP, Jeff was Chief Analytics & Media Officer at MRY, where he was responsible for shaping the combined media and analytics services of Mr. Youth and LBi North America into a united department under the new MRY brand. Prior to MRY, he had been with Porter Novelli as Vice President, Digital and Social Media Analytics. He also served as a Senior Analyst, Business Development at 360i for four years