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Snapchat Success: What You Need to Know to Create & Measure Brand Campaigns

Session Leaders
Kathy Baird, Managing Director of Social, North America, Ogilvy Public Relations

Kathy Baird has worked in digital and integrated communications for 20 years. As the Managing Director of Content and Social in North America, Kathy oversees digital planning across the disciplines of consumer marketing, reputation management, and advertising. Her client experience includes MetLife, McGraw Hill Education, Mozilla Firefox, CSL Behring, Merck, Blue Cross and Blue Shield, BP, DuPont, UN Foundation and USAID. She is a worldwide board member of Ogilvy Public Relations.

Nick Cicero, Founder & CEO, Delmondo

Nick Cicero is the Founder and CEO of influencer marketing agency Delmondo, creator of the first Snapchat analytics solution for brands, and a strategy consultant at BRaVe Ventures.  A leader in building digital content initiatives with a proven ability to set vision, strategy, and execute, Nick has worked on numerous innovative projects for some of the world’s largest brands and publishers like Sony PlayStation, Universal Music Group, Sports Illustrated, Conde Nast, Univision and Clear Channel.  

Session Description

If you pay any attention at all to the social media sphere, you're probably aware that Snapchat has exploded over the past 12-18 months.  It recently surpassed Twitter having now more than 150 million daily active users.  That said, it's time to take Snapchat and vertical video very seriously (if you're not already!).  This webinar will explore the basics of the platform architecture, the benefits to brands, and how to leverage paid opportunities.  We will also dive into case studies and talk about some newly developed ways to measure your campaigns.  From beginner to expert, this session will include something for everyone.

Earlier Event: July 22
Recruiting People of Color