This session helps get to the vital questions marketers need to ask, such as what do we want people to know about our clients? What do their customers care about? Do our clients’ values translate into compelling – and meaningful - stories?
Shawn Amos, Chief Innovation Officer of the Americas, FleishmanHillard; Founder, Freshwire
Shawn Amos, was included in Forbes magazine’s list of “Up and Comers” in 2012, is a regular contributor on Bloomberg West TV, and he shared his thoughts on content and corporate culture during a 2013 TEDxEast presentation. Amos provides clients with content strategy and quick-turnaround, scalable content in multiple formats (e.g., video, editorial and graphic) within FH ContentWorks. He operates on the belief that the future of consumer engagement lies in value, not volume.