These slides offers tips on futurecasting, also known as newscrafting. Stay on top of the zeitgeist and decipher what the future holds in order to create and sustain news.
Marian Salzman, Chief Executive Officer, Havas PR North America
Marian Salzman was named to PRWeek’s Power List in 2014 and is its current (and inaugural) Global Agency Professional of the Year. She was also listed on The Holmes Report’s inaugural In2 Innovator 25 in 2013 and Business Insider’s 25 Most Powerful People in PR in 2012, among many other professional and personal honors. Named one of the world’s top five trendspotters, Marian has managed trendspotters around the globe for 16-plus years. She launched the word metrosexual into pop culture in 2003.