This session provides key points that brands need to be aware of to make sure their brand is in sync with their audiences psyche.
Megan Kent, Founder, Megan Kent Branding Group
Megan Kent, one of the original pioneers of the strategic planning discipline in the US, demonstrates how to get brands in sync with the whole brain, not just the rational 10%. Features Kent's7-step Brain Friendly Branding™ approach. Kent has developed strategic brand foundations and go to market plans for companies such as BMW, Coca-Cola, Nikon, The New York Times, Sotheby’s, Clinique, Microsoft and most recently for America’s first ever International Tourism Campaign, Brand USA.