This session reflects on some key trends from 2014, and looks ahead, identifying key trends in social media marketing for 2015 and making recommendations for how brands ought to respond.
Marshall Manson, Chief Executive Officer, Ogilvy PR UK
Marshall Manson has worked for a wide range of major companies and brands, helping them develop successful strategies for building relationships with stakeholders, customers, and others through digital in general and social media specifically. Manson was named to the 2015 EMEA Innovator25 list by the Holmes Report. Prior to joining Ogilvy, Marshall was EMEA Managing Director of Digital for Edelman.