The session showcases the marketing and content strategy for Millennial women drawing upon Current's successful campaign with Clorox. This case is grounded in original research and uses a psychological factor present in 70% of Millenials, FOMO, or the fear of missing out.
Lisa Dini, Executive Vice President, Current
Prior to joining Current, Lisa Dini served in communications functions for some of Seattle’s most well-known residents: Eddie Bauer, the Bill & Melinda Gates Foundation, Gary Payton, and the Seattle Super Sonics.
Christine Bridger, Executive Creative Director, Current
Prior to landing at Current, Christine Bridger spent 13 years at digital agencies (Critical Mass, Digitas and Razorfish) helping to raise the integrity of experience design and overseeing creative teams.